Hilton Worldwide signs management agreement for new hotel in Cairo
Hotel development in Africa continues to grow, as international brands choose to invest in key nodes.
Hilton Worldwide has just signed a management agreement with High for Touristic Projects for the new Hilton Heliopolis hotel top open in Cairo, Egypt in 2014.
The 485-room and 150-apartment low-rise property will be situated in the upmarket suburb of Heliopolis in Cairo, adjoining an integrated shopping complex and next to the international airport.
Jean-Paul Herzog, president of Hilton Worldwide for the Middle East & Africa, says of the deal: "We are very happy to have signed this management agreement for this landmark hotel in Cairo - an important development market for us. Hilton Heliopolis will truly complement our existing portfolio in Cairo, while also supporting our position as the leading hotel brand in Egypt."
"Thanks to Cairo's bustling new international airport, which aims to handle 20-million passengers per year, we see increasing demand for accommodation in the affluent Heliopolis quarter," he adds.
Hilton Heliopolis will feature five restaurants and bars, ranging from an all-day dining restaurant and two speciality restaurants to a sports bar and lobby lounge bar. In keeping with the brand's Hilton Meetings product, the hotel will have a 960m2 ballroom, nine meeting rooms of various sizes and one boardroom.
Other facilities planned include a lounge dedicated to airline crew, fitness centre, outdoor swimming pool and two tennis courts.
Global head of Hilton Hotels, Dave Horton, explains: "The stunning low-rise design of Hilton Heliopolis is truly evocative of our new class of upscale Hilton hotels that creates exciting and enjoyable experiences for our guests. These hotels provide the services and amenities business and leisure travellers need to work and relax 24/7."
Tourism is considered the highest source of foreign currency for Egypt, contributing 6.6% of GDP. The country has set a target to attract some 27-million tourists by 2022.
"We are delighted to have signed this management agreement with Hilton, who are leaders in hospitality and have tremendous brand recognition in Egypt. As the country continues to witness a growth in tourism numbers, and with Heliopolis attracting multi-national companies looking to avoid the hustle and bustle of downtown Cairo, this property is destined for success," says Hazem Saad Zaghloul, chairman of High for Touristic Projects, which is part of The Egyptian Engineers Companies - Zaghloul Group.
Hilton Worldwide's footprint in the Middle East and Africa is currently 44 hotels across 14 countries, and another 20 properties in the pipeline. The Hilton brand is reported to be the largest hotel brand in Egypt by number of hotels (16) and room count (6280 rooms), in Cairo and major coastal resorts.
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